The campaign asks the most direct possible question of an object: what did you witness? A stretcher, a saw, a machine gun -each one returned from the front with a history of which it cannot speak. The copywriting gives each object its voice. The result is a series of press et outdoor executions with the compressed power of a sentence. An exercise in rédaction that the Club des DA rewarded with multiple prizes across three consecutive years.
Brancardier (2013) -a radio campaign voiced from the perspective of a stretcher-bearer -completed the multimedia sweep. Together, the Les Objets campaign, Facebook 1914, and Brancardier formed one of the most consistently awarded museum communication programmes in France.
