In November 2012, for the museum’s first anniversary, we launched a campaign built around photographs from its own extraordinary collection -the richest WWI collection in Europe. The brief: to communicate the museum’s founding conviction that the First World War should be seen not from above, but at human height.
Each image brings a single person close. A face, a gesture, a moment. In a war remembered for its scale and its abstraction, these photographs remind us it was lived, one person at a time. The large number of outdoor executions -unusual for a museum – was deliberate: it honours the breadth of the collection and the amplitude of the human story it contains.
