Paris 2024 brought the world to France.
We made sure every visitor felt at home.
When you arrive somewhere new, you look for what’s familiar. For hundreds of millions of people, McDonald’s is exactly that, but under a different name. McDo in France. Micky D’s in the US. Mequi in Spain. Makudo in Japan. Mecces in parts of the Middle East. The hero film, follows international visitors navigating Paris, asking for directions using their own local names for the brand. The comic confusion became a celebration of universal affection. Deployed in ten languages across OOH and digital. Staff uniforms with “Welcome As You Are” in 26 languages.
1.8 billion media placements
+ 64% incremental sales per week (vs the average McDo food campaign)
+ 43% incremental visits per week (vs the average McDo food campaign)
