Families look different now. One in three French households owns a dog, and for millions of them, a pet isn’t simply a companion who waits by the door. A pet is family, as present and considered as anyone else at the table. McDonald’s, a brand that has always said it cares about families, decided it was time to actually show it.
Happy Doggy is a world first: the first time a major fast food brand has launched a collection of dog toys sold alongside its own menu. Not distributed. Sold. Four toys, Fun’Fries, Chauss’Pom, Fly’Bun and Sundae’Ball, each a direct translation of a McDonald’s iconic menu item into something a dog could properly play with. Available with every Maxi Best Of menu in November and December 2025, the collection launched in France and is set to roll out globally.
Who’s the Happiest member of the family now?
1 million+ toys sold.
+231% positive sentiment versus McDonald’s campaign average.
+200% impressions across social platforms versus yearly benchmark
