Football jerseys have become one of the great style objects of our time. Retro kits sell out. Archive Kappa tracksuits trade on resale platforms for multiples of their original price. The terraces and the street have collapsed into the same cultural conversation. McDonald’s already had the Ligue 1 partnership. We asked: what would it mean to actually belong to football culture, not just sponsor it?
With Kappa, we launched a capsule that earned its place in that conversation. Jerseys, scarves and statement pieces designed around the visual codes of football and streetwear, built to expand McDonald’s cultural footprint in the sport and signal a partnership that goes beyond logo placement.
60.7M total impressions.
452.3K total engagements.
500,000 caps sold in 15 days.
