Before social networks made our contact lists a public matter, a phone’s address book was a private inventory of a life. Mathieu’s is no different: friends, colleagues, ex–colleagues, his dentist, his mother, people he has not spoken to in years. The campaign made the point that Bouygues Telecom understood people, not just subscribers – that its clients are specific individuals with specific worlds, and that respecting that world begins with connecting it on their terms.
