The dawn of mobile internet. Bouygues Telecom and us chose to render it not as a technology story but as an existential one: a world where every aspect of your life – your music, your images, your connections – could travel with you, anywhere, at any time.
The film, directed by Stylewar (the Swedish collective known for their mastery of visual effects), opens with a parade of objects and moments dissolving into a mobile phone – a vinyl on a turntable, a young woman in a street, arcade game machines, basketball player Tony Parker at training. Everything you are, everything that matters, dematerialised and re-assembled wherever you need it.
Signature: “Un nouveau monde. Le Votre.” Music by DJ Shadow.
