A web series built around a family as ordinary as possible, living through the particular chaos that digital life introduces into domestic routines. Twelve episodes. Exclusive internet and social media distribution. The ambition: to show Bouygues Telecom as the brand that understood how families actually lived with technology – not managing it, not mastering it, but negotiating it with laughter and exasperation and affection.
The result was the fifth-largest French YouTube channel from the moment of launch, with a 500% increase in subscribers. 10 million views. 97% approval rate on YouTube. 80% retention per episode. Top 3 tweets at launch, with Jamel Debbouze among those amplifying the campaign organically.
Series of 12 episodes. First broadcast: August 2012.
