Volkswagen was a partner of the French women’s football team ahead of the 2017 Women’s Euro in the Netherlands.
The campaign’s central line –“La moitié de l’histoire du football reste à écrire” (half the history of football is still to be written) – was also a statement of fact. Female football had everything: technique, physicality, passion, spectacular play.
What it lacked was the attention it deserved. Volkswagen gave it that. The outdoor ran across France with a conviction and a simplicity that made the argument self–evident.
