What does a car feel when it finally gets to retire? If you ask Volkswagen, it feels pretty good.
“Car Paradise” follows a Golf 2 through the full recycling journey at a Derichebourg facility, set to the buoyant track “Feeling Better Now.” Collection, dismantling, material recovery: all of it rendered with a playfulness and lightness that flips the script entirely. There is no industrial gravity here, no guilt. Instead there are wheels cheerfully spinning into new purpose, components joyfully finding their next life. The tone is deliberately quirky and warm. The Golf is not dying. It is going to paradise.
The number behind the joy: 95% material recovery at Derichebourg-approved centres. Real, verifiable, almost never talked about. We made it the whole point rather than a footnote. That is not an ending. It is only the beginning of a wonderful story.
