When did travelling become such a chore? When did we start measuring journeys in delays rather than discoveries, in gate changes rather than open roads? Somewhere between the departure board and the baggage carousel, movement became waiting. We went to Paris Charles-de-Gaulle Airport and photographed real travellers: that specific, universal blankness of people stuck in transit. Photographer Ale Burset captured the portraits live, and we broadcast them on DOOH screens across the terminal, paired with a single line: “Travelling isn’t about waiting to arrive.” Against the inertia of queues, Honda motorcycles embody the moment movement actually starts.
GP de la Communication extérieure : 1 Prix, 1 Mention
