Not everyone becomes what they set out to be. Not every first dream comes true. This is the premise of five print executions for Honda Moto France, each one telling the story of an unfulfilled first aspiration – the writer who didn’t make it, the footballer who fell short, the actor who never quite arrived – before delivering the same good news: your second most beautiful dream, the one where you own a Honda, has never been easier to achieve.
The copywriting draws deliberately on the tradition of long-form DDB print -impactful, warm, absurd in the best sense. The art direction is bold and modern: the word “DREAM” gives way to five iconic Honda models. The CB1000R, the 750 Forza, the CBR Fireblade, the Africa Twin and the NT1100.
Honda was the number one motorcycle brand by sales in France in 2021.
Club des DA 2023 : 1 Silver, 1 Bronze
