The best time to teach road sharing is before the first driving lesson, before the first bike ride to school, before anyone has decided that a road belongs to one kind of vehicle and not another. We designed a playmat that reimagined the streets of a city with one important difference: bike lanes woven through the road network alongside car lanes, both given equal space, equal logic, equal respect.
Children played with cars along tracks designed for coexistence. A cyclist must be let past. A pedestrian has the right of way. Every turn, every stop, every lane change is a small lesson in considering others. The values of the road arrive not as a rule, but as the logic of the game itself. Skoda, a brand born from cycling, now using a child’s playmat to make the case that the road belongs to everyone. The message arrived as something kids touched, played with and remembered.
