Skoda was born as a cycling brand. Before it built cars, it built bicycles. So when it came to protecting cyclists on the road, the brief wasn’t just about safety communication. It was about honouring the brand’s own origins.
We designed a custom media plan that turned billboards into safety warnings of site-specific, real dangers. Each billboard was built to depict a precise accident scenario, using its physical environment to complete the message.
Skoda offered its own media space to protect the road users the brand was founded to serve. The units ran in the high-traffic locations where the specific accidents they depicted most frequently occur, making the campaign not just a message about safety but an act of it
938K unique OOH contacts, with an average repetition of 11, reaching an estimated 11.5M total contacts.
16.4M impressions (vs. 8.4M estimated).
€3.6 CPM (vs. €7.5 estimated).
6.9M 3-second video starts.
2.9M full video views (30s).
€0.02 cost per full view (vs. €0.04 estimated).
