Most anniversary campaigns treat heritage as a greatest hits reel. We treated it as a journey. For the 130th anniversary of Galeries Lafayette, we moved through time not as a timeline but as a series of animated tableaux, each one capturing a different era of French life and the whimsy of what the store made possible within it.
The craft was the message: every frame hand-built, every transition a small act of imagination. Heritage communicated not as nostalgia but as proof of enduring creative energy, arriving not with solemnity but with delight.
9.1M total reach : strong scale, broad audience exposure.
3M unique users within core target (urban CSP+, interests in fashion/luxury/art/culture)
