Galeries Lafayette didn’t just make an ad. It staged a spectacle. After four years away from television, the iconic department store returns with What Do I Dream Of, a film that feels more like a declaration than a commercial. A light, dreamlike statement celebrating fashion, imagination, and the singular magic of the Haussmann flagship beneath its legendary dome.
There’s no sales pitch here. Instead, it’s a joyful, playful, almost surreal immersion. Set to the iconic song by Michel Berger, the campaign unfolds across TV, print, digital, and outdoor, turning Galeries Lafayette into a space of pure creativity. A place where everyone belongs, and where the everyday becomes extraordinary.
