The IPCC was meeting in Paris on February 2, 2007, to deliver what would become its most urgent report yet. The science on climate change was becoming impossible to ignore. Greenpeace needed a campaign that could catch people’s attention and remind them, through a child’s voice, that the energy revolution was not too late.
A boy speaks directly to camera and addresses grown-ups. He is angry about the way they treated the environment and what they left for his generation. The portraits of children were then projected onto public buildings across Paris, timed to the opening of the summit – faces four storeys high, asking questions that no policy statement quite could. The campaign ran in press and as a public projection. Not anger directed at the audience, but something harder to deflect: a child, looking straight at you, waiting for an answer.
