2008. “Nous gâchons tout, même nos rêves.”Wespoil everything, even our dreams. The film opens on the imagery of children’s imagination – the things they dream of, the future they picture – and turns those visions back to reveal what is being lost beneath them. The logic is quiet and devastating: the world we are leaving to the next generation is not the one they were promised.
The campaign was part of the ACT Responsible Tributes collection, recognising advertising in service of a public cause.
