An exhibition celebrating thirty years of Nike basketball shoe history at Station Auber, Paris, 21 to 30 October. The campaign produced nine visuals, one for each iconic model from the archive, and gave each one a completely different visual language, as if each shoe had its own culture and deserved its own medium.
The Air Force I 1982 lives inside a Polaroid, surrounded by handwritten declarations of love. The Blazer 1972 is built entirely from geometric stickers, all colour and shape and noise. The Terminator High 1985 gets two treatments: a flea drawn in pencil on squared paper, wearing the shoes and dribbling a ball; and a full manga-style illustration dense with players and the energy of the era. The Vandal 1985 becomes a flower, its petals made from silhouettes of basketball players, the shoe at its centre. A shoebox covered wall to wall in graffiti. A Bic drawing filling an entire page of a school exercise book. Tipp-Ex on khaki canvas.
Thirty years of basketball history. Thirty years of graphic cultures to match. Press, outdoor and exhibition, October 2004.
Club DA 2005 : 1 Gold
ADC NY 2005 : 1 Merit Award
GP de l’Affichage 2005 : 1 Prix
The Annual Creative Review 2005 : 1 In the book
