Shox Fresh Colors

A breakdancer balanced on one hand, body inverted against absolute black, white paint erupting from the shoe and arcing through the frame. In the top-left corner, handwritten: “New Shox Fresh Colors”. Nothing else.

The shot is completely still and completely alive. It belongs to the tradition of French sports photography – the body as sculpture, the moment as argument – and needs no copy because the image already says everything there is to say about what these shoes do.