Welcome Back to Earth

We live in an era marked by the pandemic’s aftermath and the pervasive pull of technology, a world where people feel increasingly cut off from nature, almost like astronauts stranded on a planet of their own making. The new campaign aimed to capture the profound emotion of rediscovering our own planet after being cut off from it for so long.

The brief was simple and human. We were asked to produce a powerful brand story that illustrates the brand mission and appeals to a human need of the day. For us, this meant a clear call to action: inviting people to reconnect with nature in its simplest form.

We worked in close collaboration to create a visual expression of the alienation many people feel from nature, and to offer a clear invitation to embark on an almost spiritual journey back to Earth. Directed by Martin de Thurah, the film follows a woman transported from a grey, tech-saturated city into the mountains, black and white giving way to colour as she runs through lush greenery and open Alpine landscapes.

Scott Mellin, Global Chief Brand Officer at Salomon: “Digital connections can dominate our day-to-day lives, and the Welcome Back to Earth brand films illustrate the innate value of time in the outdoors for our mind and body.”

The film debuted globally, with a 30-second cut airing during Super Bowl LVIII and later during the 2024 Paris Olympics.