Produced in collaboration with photographer Charlotte Abramow, the 2026 edition uses the same unfiltered phrase while expanding the impact by getting famous French celebrities to literally pose next to the throne.
For Mars Bleu 2026, eight personalities lent their image to the cause: actors Franck Dubosc and Kyan Khojandi, Olympic fencing champion Enzo Lefort, radio personality Mademoiselle Agnes, comedian Marine Leonardi, singer Suzane, influencer Paola Locatelli and architect Anthony Authie. Each photographed by Charlotte Abramow in her signature graphic, committed visual style.
The campaign was deployed via JCDecaux outdoor, press and digital, accompanied by a solidarity boutique with all proceeds going to cancer research. The ambition: to make “Va chier” enter pop culture permanently, and Mars Bleu as culturally embedded as Octobre Rose.
