A sawyer operating his circular saw while wearing novelty joke glasses. An electrician working on the wiring while standing inside an aquarium. A steamroller driver operating heavy machinery in a feather boa. A butcher at work on a unicycle.
Each visual carries a single question: “Why take unnecessary risks at work?” The VW LT, Caddy Van and Transporter come with ABS, airbags and cruise control as standard. The answer is obvious. Photographed by Jean-Yves Lemoigne with complete seriousness – the professionals entirely composed, the situations entirely ridiculous.
