“Hell is other people,” wrote Sartre. In the voiceover of “The Others,” that idea gets quietly repurposed: it’s when you encounter other drivers that you appreciate a Volkswagen. But the film goes further than a simple appreciation of one car brand over another. At its heart, it is about a car and its technology designed not to protect just the driver, but everyone. The cyclists who nervous about the cars around them. The pedestrians at crossings. The passengers watching the road ahead.
In a segment where every brand shouts reliability, we communicated it through restraint, and through a powerful acknowledgement: that the true essence of Volkswagen is a commitment to the safety and wellbeing of every person on the road.
