The Baptism

2018

(1)

Story

In Hope County, Montana, the Prophet Joseph Seed is baptising the new members of his cult, the Church of Eden’s Gate. As he is about to baptise a young disciple, Joseph is caught by his memories…

Hitchcock said: “The more successful the villain, the more successful the picture.” Far Cry 5 needed its villain to be unforgettable. We wanted to show Joseph Seed doing something unspeakably horrifying while retaining his total control over everyone around him.

Directed by Martin de Thurah, shot by cinematographer Khalid Mohtaseb: a film that builds with the slow, oppressive certainty of a scripture being read. Joseph’s followers do not flinch. That stillness is the most disturbing thing in the frame.

(2)

Impact

  • Far Cry 5 became the fastest-selling title in the history of the franchise, generating $310 million in its first week of sales, Ubisoft’s biggest launch ever behind The Division.
  • The game sold over 20 million copies by March 2020.
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AWARDS

  • Cannes Lions 2018 : 2 Bronze
  • D&AD 2018 : 3 Bronze
  • CLIO Awards 2018 : 2 Bronze
  • EUROBEST 2018 : 2 Gold, 2 Silver, 2 Bronze
  • EPICA 2018 : 1 Bronze
  • Cristal Festival 2018 : 1 Grand Prix, 2 Gold, 2 Silver, 2 Bronze
  • GP stratégie de la Publicité 2018 : 1 Bronze
  • GP stratégie du Brand Content 2018 : 1 Silver
  • ADC NY 2019 : 1 Gold, 1 Silver, 1 Bronze, 2 Merit
  • Club DA 2019 : 4 Gold, 2 Silver
  • ONE SHOW 2019 : 2 Silver, 1 Bronze

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