For three consecutive campaigns, Hennessy Master Blender’s Selection honoured the craft that sits at the heart of cognac making through an annual collaboration with illustrators.
Each season of the platform produced a distinct visual language. Every edition shared the same conviction: the most extraordinary thing Hennessy does happens in the cellar, in the silence, in the accumulated knowledge of generations, and it deserves to be shown on the largest possible scale.
SEASON 1 (2016) – Artist: CJ Hendry. The New York-based artist’s signature hyperrealistic drawings – works so precise they are often mistaken for photographs – were chosen to evoke the painstaking craftsmanship of the seventh-generation Master Blender Yann Fillioux. The message: creating Hennessy Master Blender’s Selection requires patience, time, nature’s elements and skill. A hand as disciplined as any artist’s.
SEASON 2 (2018) – Artist: Ugo Gattoni. For Master Blender’s Selection No.2, Ugo Gattoni spent months creating an artwork that captured in meticulous detail the handcrafted steps behind this particular blend: the distillation, the ageing, the selection. The result was an immersive visual world printed large, deployed as outdoor and in-store, and brought to life through an animated film directed by Gattoni himself with sound by Flavien Berger.
SEASON 3 (2019) Artist: Pierre Marie Agin. For the third edition – the first blend of incoming eighth-generation Master Blender Renaud Fillioux de Gironde -French illustrator Pierre Marie Agin designed an elaborate work depicting the different steps required to create a Hennessy cognac. A new generation of the Fillioux family, a new hand, a new visual world. The cognac: unique, never to be replicated.
