Organ donation has one of advertising’s most difficult briefs: ask people to make a decision they will never personally benefit from, about something they don’t want to think about. We made it unavoidable by making it funny.
Hearts, kidneys and lungs become characters with attitude, urgency and personality across three seasons and a Christmas special. Give them voice, give them comedy, give them the absurd dignity of being important without being earnest about it.
The Christmas episode found warmth without sentimentality, and humour without minimising the stakes. Someone’s life could depend on you. The most effective way to make that real was to make the organs impossible to forget.
Performance:
