May 3, 2020. World Press Freedom Day arrives in the middle of a global pandemic. Fake news and disinformation -sometimes spread by the highest offices of state -are circulating faster than the virus itself. UNESCO needed an international call to arms for journalism. We gave it one word: FACTS.
We created a custom typeface called “FACTS” and invited the world’s major newspapers and media organisations to change the typography of their logos and names – in their print editions, online, and on social media -to this single typeface. The New York Times, the Los Angeles Times, The Guardian, the Wall Street Journal, the Financial Times, Le Monde, the Globe & Mail: all participated.
Accompanying press ads ran in those same publications. The message was simple and forceful: in a crisis, facts are the only weapon journalism has. And journalism is the only weapon facts have.
