Mini

Two pop-culture figures that every French child recognised, photographed holding lollipops the size of their heads. The campaign covered bus shelters across France that summer. It was rewarded with multiple prizes including a Bronze Lion at Cannes and a Bronze at the Clio Awards, and made an instant connection with consumers across generations.

The following year we returned with Mini Kipik, the sour variety. Same couple, new grimace – Action Man, hardened veteran of a thousand missions, undone by a single acidulé lollipop. The campaign ran in press and outdoor from July 2011. Each successive chapter deepened the joke while sharpening the product truth: these tiny things are more powerful than they look.