McDonald’s didn’t simply relaunch a product. It brought back a ’90s icon. Grimace, the iconic purple mascot, steps back into the spotlight with the Grimace Shake, a blueberry milkshake topped with whipped cream. More than a seasonal treat, this launch is a tribute to a character that helped shape pop culture.
But Grimace isn’t just making an appearance. He’s running the campaign. From TV to digital, social media to in-restaurant experiences, the mascot takes control of the communication, even hijacking the brand’s own social channels.
